Last year, CUBE brand communications, successfully presented the Automated Valet Parking (AVP) project at the IAA MOBILITY in Munich. Now, as a follow-up order, the agency with focus on the automotive and sportive range were allowed to produce several explanatory videos for the innovative project.
Automated Valet Parking is a joint project of the German Association of the Automotive Industry (VDA) together with various car manufacturers (BMW, CARIAD for Audi, Porsche and VW, Ford, Jaguar, Mercedes-Benz) and technology and infrastructure providers (Bosch, Continental, Valeo, Kopernikus Automotive, Unikie). This groundbreaking cooperation is intended to create the technological basis for vehicles from various OEMs to move through parking garages in an automated and driverless manner in the future and to communicate with the intelligent infrastructure of the parking garage systems.
For better marketing and presentation of the project, two explanatory videos have now been produced: a short version (45 sec.) and a long version (3 min.) in a total of 14 different versions (German, English, with/without subtitles). The footage used was mainly shot at the IAA 2021, but some scenes were also shot in the parking garage of the CUBE bc-HQ in Gaimersheim. One short and one long version can be seen on the YouTube channel of CUBE brand communications.
Philipp Schneemeier, who is managing the project for CUBE bc, is delighted with the follow-up commission: "As brand communications agency with a technical background, we bring exactly the right know-how to a project like the AVP. We are happy that we can now act as a kind of house-and-home agency for AVP."